Speed: Reach your goals faster.

You want to get to “yes” as soon as you can to know you’re not leaving money or opportunity on the table. You want to get to “no” just as quickly to spark a constructive conversation. Learn how to play bigger faster and walk away when priorities clash.

Courage: Stand tall and ask big.

It’s not only important to know how to ask for what you want. It’s just as important to have the confidence in your ask to take whatever answer you get. Transform the process of an ask from a cringe-worthy anxiety-fest to a thrilling adventure.

Control: Steer the conversation.

You’re not alone. Many smart, innovative women feel out of control when asking for what they want. We’re convinced unlocking the “right” ask is some mystery we can't solve and that feeling of powerlessness puts us at a disadvantage. Regain control and bring your voice back into the conversation.

Courses and coaching.


Welcome to the ZOFO.

A short and fun self-paced digital course | $99

Stop lowballing yourself. Explore what’s holding you back and find a way to confidently navigate the ZOFO (Zone of Freaking Out).

In this three-part short course you’ll:

  • Learn the core concept that will get you more of what you want, every time.

  • Get insights into how to make a more courageous ask.

  • Understand more about what’s stopping you from asking for what you really want.

  • Master self-guided coaching exercises you can use during this course and after.


Your most powerful ASK.

Small group coaching with Dia | $ 149


Arm yourself with a powerful Ask that gets you closer to your next goal. By the end of the session, you’ll have an “Ask Plan” and the courage and confidence to do it. This session is best for women who have completed the Welcome to the ZOFO short course.

In this 90-minute session you’ll:

  • Identify a bold Ask that will move you toward your goal.

  • Step into your own personal ZOFO and craft the big Ask.

  • Define your reserve.

  • Define your Ask Plan.


Ask Like an Auctioneer: Master the ASK.

Online course with Dia | $899


Ready to make asking part of your success strategy? This course will help you make the big auctioneer-like Asks that get you closer to your biggest goals and transform the process from a fearful, cringe-worthy experience to an energizing, confidence-producing adventure. Put yourself in control of the conversation about your most crucial Asks.

In this 6-module course you’ll:

  • Become an everyday practitioner of asking big so you can get to your goals, faster.

  • Learn to confidently craft and navigate every Ask that matters.

  • Make asking big part of your success strategy.

  • Join an community of women courageously asking out loud for what they want and seeing what’s possible when they do.


Coming soon.

My mind was BLOWN! I loved it! I am so excited to go into this negotiation. Before I was scared. Now, I am empowered. [The negotiation] can’t come soon enough!
— Teal H., Engineer Tech & Realtor


I want you to get more so you can be more, impact more, grow more, give more.

As a communications coach for nearly 20 years, I’ve noticed a pattern: We wring our hands over asking for more money, visibility, responsibility… whatever! When we do ask, we ask for what we think we can get and never really know what’s possible. We can ask for more and ask until we know we’re getting what the market will bear; unapologetically and directly.

Combining my two passions, leadership communications coaching and fundraising auctioneering, I’ve created #asklikeanauctioneer, a program that uses a new model to help women make that bold and courageous ask for more.



Too often we ask for what we think we can get and never push to know where the actual boundary is. I want you to go for “no” and respond to that. In the end you’ll get more than you could have if you just targeted a “yes.”


The zone of freaking out takes you beyond what you’re comfortable with asking. It pushes into a place you’re not used to going so you know you’ve left nothing on the table. Embrace it. It’s fun here!

Where I really asked like an auctioneer was in my title… the entire experience was eye opening and empowering.
— Lorena


The process of asking for more and stepping into the ZOFO helps you get clear about what you really want and what really matters so you can make decisions on your own terms. That’s powerful.


We’re all worthy. Stop letting your price and the deal define your worth. Instead, you get to decide if what someone is willing to give you — after you’ve made a bold ask — is worth it to you.

I definitely was feeling my power when I made the ask.
— Jane